Light changes the game. Last evening in the studio my client mentioned that she had reached out to several local photographers regarding her interests in fitness. They all turned down her shoot request stating that they are “Natural Light Photographers”. It gave me a good chuckle. “What the hell is Natural Light Photographer?”
It is a great question. I see it written on blogs and from photographers. In most cases it states something like this:
“INSERT PHOTOGRAPHER NAME HERE: is a natural-light photographer based out of Utah. After graduating from INSERT SCHOOL OF CHOICE HERE with a bachelors of Business Administration she decided to turn her passion for photography into her full-time career and created INSERT CATCHY PHOTOGRAPHY BUSINESS NAME HERE. As a self-taught photographer the first few years were full of hard work, patience and practice. PHOTOGRAPHERS NAME HERE is ever-evolving and ever-learning, strives to capture each moment for her clients in the “best light” and absolutely loves what she does! “
What it really told my client was, “You don’t know what you are doing, and you have no idea how to capture the best light!” The word “Flash” is a dirty word for most “Natural Light Photographers”. The very word flash scares most of them.
Light is where all the magic happens! Why anyone would claim to be a photographer and turn down an opportunity to light up their subject is not something I want to go into great lengths to explain other than stating the obvious… I am a Natural-Light Photographer because I shoot auto-mode and use my presets to capture my subjects!. DON’T BE
NATURAL-LIGHT PHOTOGRAPHER! Be better, study the game, practice and the reward is that the imagery will reflect it and clients will learn to recognize the difference and appreciate the photography with repeat business.
If you are like me, you will find that the true art of photography is … light.
Above: Melissa Newell fitness shoot. Two light setup, softbox, 60′ umbrella, 32′ reflector
Above: Professional Shooter Kimberly Grimes with her horse Vegas. One light setup, SB-600, 27′ umbrella.